<< by on July 11th, 2012
You may have recently noticed a new option for reach on the Display Network. In addition to broad and specific reach for display ads, Google is now offering a “flexible” reach. It allows individual control of the reach for each of your ad groups, providing you with more control as to where your ads appear. Advertisers will no longer have to create separate campaigns for different targeting methods.
With this setting, you can either a.) specifically target and have your ads show only on those targets or b.) set bids for different targeting methods in an ad group and modify as needed.
According to Google, soon all Display Network campaigns will be moved to this ad group-level targeting. In order to enable it yourself, go to the Settings tab and in the Networks section, select Enable flexible reach. Note that once you make this change, you cannot revert to your previous settings.
What do you think about the new Flexible reach option? Leave a comment or Tweet me @ArieleMcWhinney.