<< by on March 6th, 2012
Free Webinar Next Week:
Winning Strategies for Software Marketing in Search
When: Thursday, March 15th at 2p.m. ET
Presenters: Janet Driscoll Miller, CEO & President of Search Mojo, & Sue Watkins, Director of Marketing at Meridian Systems
Search Marketing has become a huge marketing channel, particularly for hyper-competitive industries like software sales. It is important to stay up to date on the latest developments and ad types within search, in addition to evolving and testing your campaigns over time. Search Mojo will review these concepts in a webinar, Winning Strategies for Software Marketing in Search, on Thursday March 15, at 2:00p.m. ET. Online Marketing experts Janet Driscoll Miller, President & CEO of Search Mojo, and Sue Watkins, Director of Marketing at Meridian Systems, will review the best practices to B2B software marketers to make the most of search.
“B2B software companies typically face the challenge of a longer buying cycle and need to nurture those leads,” said Miller. “There are methods within paid search to drive more leads and then market to them, like the new ad offerings from Google or landing page testing. For example, the new ad format, phone extensions, is ideal for companies with an internal sales team.”
Miller and Watkins will review case study data on the successful ways to maximize online marketing. Webinar attendees will walk away with specific ways to improve, expand and test their current online marketing efforts by increasing conversions and lowering the cost per lead.
What You Will Learn:
- Essentials of search marketing pertinent to software companies
- Determine conversions, set up conversion tracking
- Ad extensions – types & best uses
- Incorporating landing pages
- Search marketing as an evolving process – ways to develop your strategy
- Incorporate marketing automation
- Landing page testing
Who Should Attend
Marketing professionals within the software industry will find the information and best practices outlined in this webinar particularly helpful. The tips and recommendations included in this webinar will improve online visibility and increase your company’s competitive edge.
About the Presenters
Janet Driscoll Miller
Janet Driscoll Miller is the president and CEO of Search Mojo. With more than twelve years of search engine optimization experience, Janet has spoken at search engine conferences, including Search Marketing Expo, Search Engine Strategies and Pubcon. Janet also has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Search Marketing Sage, Marketing Pilgrim and Search Engine Journal. She has over ten years of technology marketing experience and has held marketing positions at Software AG, Call Technologies, and Telos Corporation. You can follow her on Twitter as @JanetDMiller.
Susan K. Watkins is director of marketing at Meridian Systems, the market share leader for construction project management software, where she oversees corporate marketing initiatives. Meridian solutions allow building owners, construction and engineering firms, and government agencies to efficiently manage their entire portfolio of capital projects, programs and facilities.
Susan has spent the last 20 years developing marketing strategies and campaigns, building marketing organizations and generating momentum for technology companies and products. Her industry experience includes construction and real estate, business and consumer software, wireless technology, software utilities and development tools, and small business software. Ms. Watkins has a Bachelors of Science degree in Business Marketing, and received her MBA from Santa Clara University. Follow her on Twitter at @susankwatkins.
Reserve your spot today for the Software Webinar on March 15th, 2012.