<< by on February 22nd, 2012
Free Webinar Next Week:
Online Reputation Management – Protecting Your Brand in the Internet Age
When: Thursday, March 1st at 2p.m. ET
Presenter: Janet Driscoll Miller, CEO & President of Search Mojo
As the reach of the internet continues to rapidly grow, particularly with the frequency and reach of updates through social media sites, online reputation management is becoming a bigger concern for brands and individuals alike. The internet seems to never forget and only compiles more and more information about users and companies, both positive and negative. But what if there were ways to manage how negative reviews, bad press, or a scandal was perpetuated within the search results pages? Search Mojo will review the importance of proactive reputation management in our upcoming webinar, Online Reputation Management – Protecting Your Brand in the Internet Age, on March 1, 2012 at 2:00 p.m. ET.
Online marketing expert, Janet Driscoll Miller, president & CEO of Search Mojo, will cover the guidelines to online reputation management and the best ways to protect your brand reputation before an issue arises. Online reputation management is becoming of great interest to brands and individuals alike who are unhappy with the search results for their name. Miller will review the concepts of online reputation management, the core pieces to protecting your reputation, and the preventative steps to safeguard your brand prior to a crisis. As the knowledge base of the internet only continues to expand, this information will only become more important for branding.
What You Will Learn:
- What is reputation management?
- Presenting your brand in a positive light
- 2 Parts to protecting your reputation
- Three main types of reputation management (with examples of each):
- Crisis Mode
- Clean Up
- Preventative steps to take to protect your personal or business brand
- Recommended Resources
Who Should Attend
Any marketing or PR professionals will find this webinar informative. Online reputation is important to both individuals and companies; it can be difficult to fix the longstanding aftereffects once a crisis has passed. This webinar will also include tips to prevent a crisis from overwhelming your positive brand footprint within search results.
About the Presenter
Janet Driscoll Miller
Janet Driscoll Miller is the president and CEO of Search Mojo. With more than twelve years of search engine optimization experience, Janet has spoken at search engine conferences, including Search Marketing Expo, Search Engine Strategies and Pubcon. Janet also has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Search Marketing Sage, Marketing Pilgrim and Search Engine Journal. You can follow her on Twitter as @JanetDMiller.