Search Marketing Sage

Search Mojo is hosting a free webinar,
Healthcare & Online Marketing – What you need to know for 2012!, on Thursday, January 26th at 2 p.m. ET.

Janet Driscoll Miller, CEO & President of Search Mojo, and Henry Engleka, founder and CEO of P4 Strategy Group, will headline a free webinar outlining the latest opportunities in online marketing for healthcare marketers.  The Healthcare & Online Marketing – What you need to know for 2012! webinar will be held on Thursday, January 26, at 2:00 p.m. ET.  Register here.

“It can be difficult to view patients as customers, but healthcare marketing efforts are important for attracting targeted traffic, much like other industries,” said Miller. “A key difference is the level of engagement; the healthcare industry connects with potential customers in a much more personal way than most.  The new ad formats within social media are ideal for this level of personal association.”

During this webinar, experts from Search Mojo and P4 Strategy Group will review the current status of online marketing and the healthcare industry, and then dig into the latest opportunities targeted to healthcare marketing.  This webinar will include case study data and what to look forward to in 2012.

The presentation will cover the following topics:

• What is working in Online Marketing for healthcare today?
• Why Search & Online Marketing work so well for healthcare?

• Geo-targeting
• New Ad Formats – including phone numbers & location extensions.

• Geo-targeting
• Status Updates
• Sponsored Stories

• Best Practices
• What is currently working?

• Facebook – Updates to distribution of Sponsored Stories
• Mobile & Search

The presentation is designed for:

Marketing professionals in the healthcare industry will find the tips and recommendations from this webinar critical to their marketing plans for this year. The discussion of search and Facebook advertising will be important to improving the online visibility and increasing qualified traffic.

Online registration for the webinar is available here.