<< by on November 10th, 2011
The new update focuses on freshness, and attempts to separate topics and search queries that require fresh content and those that don’t. For example, if a user searches on a sports team, the latest scores and news should appear in the search results. On the other hand, if a user searches for a recipe, they don’t necessarily need the most recent recipe, but perhaps an older recipe with 300 five star reviews.
- Official Google Freshness Update Announcement on November 3
- Google said it could affect up to 35% of searches, but later clarified that statement, saying that it will only noticeably affect 6-10% of searches
- Recent events or hot topics. For example, the Google Freshness Update is a pretty hot topic – who knew? The oldest search result is only 21 hours old:
- Regularly recurring events. Who won Project Runway last week? Or how did the Redskins do last week? The user wants the most recent scores or news, not from a month ago).
- Frequent updates. These are for searches that aren’t necessarily a hot topic, but where the user would want the latest information. For example, if someone is researching and trying to find the top flat screen televisions, they want the latest models and the latest reviews:
So How Does This Affect You?
It’s still a little early to tell how far this could really affect everyone, but it’s good to be prepared. Does your company or industry fall under one of the above categories? If so, you may want to look into ways to provide new content more frequently.