<< by on November 8th, 2011
Eric Enge focused his presentation on the benefit of social media marketing for SEO and link building, where he feels it has the most impact.
First he said to go find the brands that do it well and figure out what they are doing and copy it. Engage the audience. For instance, try using a “fill in the blank” on your Facebook status, like “What I really want to be when I grow up is _________”. It’s also important not to only share just your own content.
At the end of the day, for SEO, you have to work with the influencers. They have larger audiences and their recommendations are more trusted by fans and the engines. Bigger isn’t always better — measure how their connections respond. Check their Klout score.
In Twitter, look at the following to follower ratio. Some other things to consider are:
- number/authority of relevant followers
- authority and relevance of people who click on links you share
- authority and relevance of people who retweet you
- your “type” according to Klout
- age of your account