#ConvCon NY: Tactics from the Trenches: 10 Simple Things You Can Do Next Week to Boost Your Conversion Rates
<< by on October 19th, 2011
Tom Funk & Reid Greenberg (Green Mountain Coffee Roasters) provide simple tips to boost conversion rates for your e-commerce site.
1. Make Me Feel Safe
On average adding a VeriSign seal to the homepage yielded an average lift up to 20%.
2. Near Miss Messaging on Cart
Green Mountain Coffee saw unit per order increases and conversion rate increases when implementing this strategy.
3. Social Chiclets
Adding social sharing icons can boost conversion rates can drive new product adoption and boost conversion rates.
4. Add to Cart & Rich Tips Everywhere
People are viewing 18% less pages on your site this year from last year, so you need to make each page they land out as important as possible. Add features that give more content without leaving that page, i.e. hover for product details pop-up.
5. A Bit of Nip & Tuck
Reduce noise and clutter on your homepage, just keep it simple.
6. Optimize Your Hot Buttons
This is not a new concept, but shop your site with a critical eye. Ask yourself, are there too many or too few call to actions? Also, keep in mind “above the fold” design; make your buttons easy to see and readable, make them as active as possible, change cursor, use roll-overs, use contrasting colors to draw the most attention.
7. Eliminate Friction from Checkout
Remember 25% to 30% of visitors will exit your website on any given page. Do anything you can to reduce that number, go for shorter forms and eliminate instructions and negative language. Accentuate and emphasize with positive confidence building graphics.
8. But Sometimes it Pays to Add Friction!
Special offers can add value to user, but can add complexity and confusion. Be sure that the value added is worth the extra step.
9. Let Your Customers Do the Selling
70% of shoppers say user reviews and ratings are extremely or very important. Give the customer an opportunity to give their input and see other customer’s opinions.
10. Test & Optimize
ABT (Always Be Testing)! Try different offers, different ways to present the same offer, etc. Also, supplement A/B tests with user input. Use one of the many testing vendors in conjunction with surveys. This gives quantitative and qualitative information.