<< by on May 18th, 2011
This week, Search Mojo’s Evan Levy attended Pro SEO in Boston. He liveblogged, tweeted from the seminars AND direct messaged me while at the conference, kindly providing me with some awesome social media tools he learned about. From assisting with email lists to tracking links, here are 5 takeaway marketing tools from the Pro SEO seminar.
For those of you that send repetative emails, welcome to your new best friend. I can see this site being very helpful for me for sending link request emails. Currently, I keep tons of draft emails to copy & paste from. No more. Certain parts of the email format must be updated, of course so be sure to follow link request best practices.
- Email Templates: Tout helps you focus on the unique parts of your emails, instead of the stuff you always have to mention.
- Automatically Measure Your Results: Track opens, clickthroughs, and whether a particular email was successful. Get visibility into what kind of messaging works in your day to day emails.
As stated, Trunk.ly collects the links you share online and makes them searchable. It gathers the links you share on Twitter, Facebook, Delicious, Tumblr, Posterous, WordPress, Instapaper and RSS feeds – allowing you to find, search and always have the helpful links you’ve shared on hand. Brilliant!
If you don’t want to search for your links, but rather want to review stories from the day in an email format, then Summify is for you. Summify describes itself as a service that creates a periodic summary of the most relevant news stories, from all of your social networks, and delivers it by email and on the web. From what I can tell, the tool gathers the top 5-10 important stories shared by your friends from Twitter, Facebook and Google Reader for fast, easy review.
From AppVita.com: Flowtown is a social media marketing tool that has got people buzzing. The web-app helps companies find their favorite customers on various social networking sites like Twitter, Facebook, and Flickr. Essentially, Flowtown is providing a new way to capitalize on the enormous email contact lists that many companies have been adding to for years. Businesses that use Flowtown can reach their customers in new ways and find out more detailed data about what their favorite shoppers or clients are into.
Currently, the Flowtown team is working on a new version, so the best you can do at this point is sign up to be notified when it’s available.
Rapleaf helps answers the questions: who are my customers? what are they interested in? For companies with an existing email list, the product helps you identify things like the age, gender, location, interests, and relationship status of the people behind the previously generic email addresses. The point here being that the company can then suggest products customers might actually buy. Rather than sending a single guy into sports an email about a sale on children’s books, he’s receive deals on sports related books instead.
For a recap of the other topics covered at Pro SEO, check out Evan’s blog posts:
- Live from Pro SEO: Live Site Review
- Live from Pro SEO: The New Google Search Results
- Live from Pro SEO: Taming the Panda to Help
- Live from Pro SEO: Data and Analysis FTW
Thanks again to Evan for sending over these tools to me (he knew I’d love them!). Feel free to reach out with any questions – I’m @ReneeRevetta on Twitter.