<< by on March 24th, 2011
Out of all the sessions I’ve attended at SES NY, my last session entitled, SEO is dead. Long Live SEO! has been my favorite so far. Instead of having each member of the panel give a presentation, they opened the floor for a two-way informal discussion. They gave their insights on how to keep up with the ever changing landscape that is SEO.
Speakers for this discussion included:
SEO is not dead, the traditional approach is dead
There are many new things popping up in the world of SERPs:
- News stories
- Realtime results
Don’t believe me, check out Charlie Sheen. I rest my case!
It’s all about SERPs domination (Paid/Earned/Owned). SEO goes farther than just a root domain. You have more important things to think about – EXPOSURE, you want to be everywhere Google will allow you to be.
Digital Assets Rule
According to Downhill, it’s all about digital assets and creating an online reputation for yourself. Domain stacking makes it possible for you to claim the top 10 spots in SERPs. It may be a lot of work, but it’ll be worth it. The more real estate you own, the better chance you’ll have of getting a click.
According to the panel, Google Hotpot, a way for people to rate places, is going to be a huge place for interaction in the future. Get involved!
Give them what they want
The days of Google Dance and having long lasting SERP value is behind us. Today, listings have a variable rate in SERPs. If you want to compete for high rankings, start optimizing for the end user, NOT Google.
Everyone loves videos
Content is not the only thing popping up in SERPs. Not only are videos a great way to get ranked, but also people associate your brand with what they’re seeing. So make sure it’s something you want to be remembered for.
Also, in case you didn’t know, Treepodia offers a service where you can turn your entire product catalog into product videos. And here’s the best part, you can make a YouTube video and double dip with two videos on SERPs. Pretty neat, huh?
“It’s more about sustainability, not about to getting to #1.” (Tandler)
Don’t focus on your ads position in SERPs, look for CONVERSIONS. “You don’t need rankings to see results,” Tandler said. Being # 1 can be a wasted effort.
“What me might say today might be outdated tomorrow.” (Tandler)
According to Watson, what you need to focus reading up on everything SEO each week to see what’s happening and trending. Read webmaster forums and, ”be able to engage in conversation so you’re ahead of the game,” Watson said. You want to develop a network of professionals to stay in the loop. We’re no longer just about SEO, we’re about the online web.
All-in-all, if you want to be ranked:
- Apply general rules of SEO to everything you do. It raises your chances of reaping exposure.
- Do all the good stuff that gets lasting results to keep your clients happy
- Be everywhere
- Outsource your work to professionals for superior results
Now “that is very nice clean hat search marketing.” (Friesen)