<< by on November 17th, 2010
If you’re a new Facebook Page owner or a seasoned pro, some things may have changed since the last time you edited your Facebook Page.
To start checking out Facebook’s Page editor interface, navigate to your Facebook Fan Page. Once there, look under your profile photo for the following options.
Select “Edit Page” and then you’ll see a list of page options on the left. Before the update, the information was expanded in the center of the page, with certain options directly available to edit within each section. Now, the interface is less overwhelming, but more navigation is necessary to reach your destination. If you’re looking to edit your Page’s Info tab, that section is editable under “Basic Information”.
A section you might want to pay some attention to is the “Manage Permissions” tab. There is more to this tab than what you might expect – it is where the default landing page is determined.
From the social media consultant, Jay Baer:
With the exception of baking the “like” button into your website, the best way to generate new fans on Facebook is to create a custom landing tab. This means when visitors come to your Facebook page for the first time, they see a customized tabbed page, not your Wall.
For BrandGlue clients, using a custom landing tab increased conversion rate by 100% or more in almost every case. (From Jay’s 5 Staggeringly Simple Ways to Create Custom Facebook Landing Tabs)
You can choose which page Facebook users see as the default tab under this “Manage Permissions” tab. Use the dropdown menu beside “Default landing tab” to do so.
All adding and editing of existing applications can be found under the “Applications” tab. More applications can be added by scrolling to the bottom of the Applications page and selecting “Browse more applications”.
A new section that was added is the “Marketing” tab. Here you’re provided with all the essentials for marketing your Facebook Page. I recommend checking out these tools – they will help spread the word about your Facebook Page and grow your community. For brand new pages, even a small amount of Facebook advertising can make a big difference.