<< by on August 13th, 2010
10 weeks later as the summer internship sun sets today, I guess you could say I’ve not only building links, but breathing them.
The more a site branches out with a link, whether it’s on a blog, Twitter, or a link directory, the more visitors and popularity it will gain. This was just one of many cardinal rules that I picked up in the intricate SEO world I stepped into. So, yes Sir. I definitely learned gained some valuable tools as an SEO intern here at Search Mojo… let the countdown recap begin!
5 minutes into the internship I was figuratively slammed in the face with a slew of acronyms that made me think I stepped into a foreign language institute. Um. Someone please call Rosetta Stone for SEO apparently we are way past Generation Y. From this experience, I say: Learn as much key information about SEO, PPC, and search engines as possible. Mine the web. For you starters in this field, you’ve stepped into another world and need to assimilate. Catch up. Luckily Search Mojo had the Search Marketing Sage blog and the Tweet Chats to help bring in some important issues and concepts. Your work will be much more valuable to you if you know how exactly you are contributing.
4 your own good, ask for help. Learn from co-workers, learn what they do and how everything functions is an interconnected web of clients, Real-time searches, algorithms, Excel spread sheets and even our favorite Specter, the 404 white screen of death. If you don’t reach out for help, you could potentially bring the company to a screeching halt—yes an extreme case. But hey, Ctrl + Z won’t always be at your side. When people ask you for help, listen. Furiously take notes. You will stay afloat this way and also know how to do the task again. It is not only refreshing to you but to others when you can run a report without asking for a slow replay of instructions.
R’s are 3-fold. Keep these R’s in mind.
- Resources: Hunt for and find what resources will help you do tasks proficiently and be creative in problem solving. These are your tools that you will probably whip out if you run into a dead end.
- Reflect: Keep management or immediate advisor(s) posted! Let them know what you’re working on and how the job is going thus far. This is your chance to really let them know what you’re interested in. They can really chisel your experience. You want to exercise you strengths as well as improve on your weaknesses.
- Remember: important meetings and deadlines. But most importantly remember not to leave your freshly made green tea sitting in the hot water machine. I’ll admit I’m a hypocrite for writing that.
2 really get the best out of the experience, participate in company culture. Act as an employee rather than an outsider looking in. At Search Mojo, it was such a fun experience to have an outlet through the Sage Blog to share my doings and post about helpful topics like adding your company to Google Places to get the best out of SEO.
But the 1 thing I would not have survived without in the treacherous waters of a new environment is being creative and efficient. If you are thrown a handful of never-ending tasks of data entry or infinite mouse-clicking, there is probably a quicker, more creative and efficient way to get things done. A simple, lucky Google query, some intricate formulas and persistent could help you when faced with the rinse and repeat of traditional methodology. I remember when 100 links took 8-hours to build. I would’ve never imagined building 18,000 links in one day without some innovative thinking. Excel is magic. Use it.
Thinking back to all of the nervous initial encounters and rocky frustrations, I realize I’ve grown to understand the inner complexities of my powerfully well connected companion, the Link Building process. Who would have thought the once-Tweeting skeptic transformed into an avid Tweeter? Not me. Both SEO and Social Media have pitched a permanent little tent in my heart. Thank you Search Mojo, for the experience, the comfy meditation desk spot under the glowing Zen spheres, and the endless supply of “healthy” snacks. (Seriously who bought the family pack of Snickers “energy” bars?) And best of luck to all you new SEO people. Expect the unexpected. Dive in head first and enjoy the experience. You won’t regret it.