<< by on June 30th, 2010
Search Mojo’s most recent #seo411 Twitter Chat session focused on SEO Tools. Check out the discussion if you weren’t able to make it this week!
Q1: What is your keyword research tool of choice and why?
- The majority prefer Google’s External Keyword Tool because it’s the primary driver of search traffic and is helpful for sorting.
- However. Some have also recommended WordStream if you want to check out negative keywords as well.
- Another option is to use Google Insights, which @Jstatad mentions is good for seeing keyword graphs and trends.
- Don’t forget your PPC results! Definitely think about optimizing for best converting keywords, not just highest traffic.
Q2: What rank checking tool do you use and why?
- @AvelynAustin frequently uses and strongly recommends Aaron Wall’s Rank Checker.
- Other chat participants suggested Advanced Web Ranking, which can report rankings in Google Video. This tool is used for more power and flexibility. However, users beware. If you’re not logged out of Google, you’ll get personalized results!
- SEO Book Rank Checker is great since it’s free to use! @Jstatad commented that it is very fast and reliable although it comes at no cost. Limitations with Rank Checker include the fact that you can’t check rankings for pages deeper than the homepage and it only shows the top result of the site for a keyword.
Q3: What Sitemap generation tool would you recommend and why?
- Gsite Crawler is a popular tool that is free, produces a broken link reports, and robots.txt files!
- Another suggested tool is KeyLimeTie. For the price of $49.99 you can buy the program with free upgrades for life. KeyLimeTie has lots of great options for removing, skipping, and ignoring pages.
The important thing about Sitemap generation tools are that it all comes down to preference and user needs.
Q4: Do you use specific tools to pull data for SEO reporting? Which ones are your go-to’s?
@AvelynAustin at Search Mojo mentions that she uses a lot of different tools for reporting including linkdiagnosis.com and Google Analytics which is a rank checker tool.
Q5: Do you do anything manually, without tools, for SEO reporting purposes?
One participant said they have to manually remove KeyMatch terms from Google search app reports because it still shows up as 0 results even when forcing the match. It seemed that most don’t do much manual reporting.
Q6: What is your overall favorite SEO tool of ALL time?
A handful of people responded with the simple answer: their brains. This is something that will continue to work even if the power is out or your computer breaks! @AvelynAustin’s favorite tool is the Google External Keyword tool because she also uses it for PPC. Also, most people were on the same page when they mentioned popular, useful tools such as linkdiagnosis.com to look at anchor text, opensiteexplorer.org, and classic.linkdiagnosis.com.
Q7: What are some resources you use to stay up-to-date on tool updates and new tool developments?
To stay in the loop, many people use different Twitter tools. An obvious perk is that this information available to you from this site is all free! One resource you can use to stay up-to-date is following the Twitter hashtag to get the new tool info if you can’t physically attend the conferences. Other Twitter resources include Tweeting testimonials, and the Twitter feed itself for social media tools! Beyond that, live blogs are another way to keep up with the latest.
Q8: Any new tools to be on the lookout for that you think might be successful?
Not for now!
Q9: Any tools that should exist, but don’t quite yet?
Some interesting ideas that were shared for tools that do not exist yet include:
- A tool that measures link counts and anchor data for sub-directories
- An image search rank tool
- A keyword tool that combines Google and Bing numbers
- A map pack rank checker
Q10: What’s the biggest take away from this chat?
There are so many tools that were shared by the tweet chatters of this discussion. It can be concluded that because of your endless options, it is up to the individual or the company to choose the tool that best fits the specific needs and purpose for SEO. You need to test ones that are pertinent to the task and see which one best fits your business objectives.
Thank you to all of the regular participants! As always, we welcome new #seo411 followers and hope that you join us next week on Tuesday July 6th to talk about Google Caffeine Updates. Our new Twitter Chat Series for July is up, so mark your calendars.