<< by on May 26th, 2010
Our most recent #seo411 Twitter chat session covered SEO for Blogs. Here’s a review of what we talked about in case you couldn’t make it. If you’re experimenting with or want to get started with optimizing your blog for SEO, hopefully this #seo411 session will help you to get your blog started on the right track.
Q1: Do you optimize your blog for SEO purposes? If not, what challenges do you face that prevent you from doing so?
Most are already optimizing their blog for SEO purposes. The main challenges faced are the amount of time it can take to keep producing quality content, along with finding the right resources that allow the author to edit the proper SEO components.
Q2: Do you think you should use a subdomain or a subdirectory for your blog?
This question struck up quite a bit of conversation. Cases were made for both a subdomain and subdirectory.
- Subdomain: A subdomain (Blog.site.com) is treated as a separate domain in Google. Therefore, subdomains are a great way to ‘get around’ Google’s host crowding rules (two results per domain), and potentially own more listings on the first page of results than a subdirectory. Additionally, subdomains do pass along some domain authority, making them more valuable than a brand new URL for a blog.
- Subdirectory: Incoming links aid the main domain. Additionally, subdirectories provide for better internal linking/theme.
Q3: Do you track your blog’s search rankings?
Yes or no, the general consensus was that if you’re spending the resources to SEO your blog, you should measure its success. Track the rankings. Blogs can lead searchers to your products and services just like any other page on your site.
Q4: Which blog platform do you use?
Answers were shared via http://twtpoll.com/oko447. Visit the twtpoll to see the results!
Q5: What SEO and social plugins do you recommend?
Most of the SEO and Social Plugins discussed were for WordPress.
- Google XML Sitemap plugin – automatically updates your sitemap with latest post. Brings bots back more frequently, helping you get indexed faster.
- SEO All-in-One Pack – allows you to customize meta data.
Q6: Do you use widgets on your blog or share your posts via widgets? Which do you recommend?
You should always give your readers an opportunity to share posts with others. Recommended plugins and widgets were AddToAny, TweetMeme, Sphinn, and RSS feeds.
Q7: Where do keywords fit in with the blog writing process, before or after?
Most felt the keywords should come towards the end of the blog writing process. You don’t want to force fit a post around keywords by writing your blogs just based on keywords alone. Write your post and optimize for keywords after.
Q8: How many keyword phrases should you focus each blog on?
Blog posts aren’t that different than regular web pages. The same SEO rules apply to blogs. Keyword stuffing IS BAD! Try to focus on 1-3 keyword phrases at most in a blog post.
Q9: Where should keyword phrases appear in a blog for the greatest SEO value?
Again, just like regular web pages, keywords should appear in same key places Post Title/Title tag (this can influence the file name on some platforms), body of the post, bold text, H1/H2 tags, meta keywords, tags etc. Don’t forget to optimize pictures and videos in the post as well.
Q10: What are some other things you can do after you’ve published a blog post to optimize for SEO?
Promote your post all over, especially in social networking sites. Twitter, Facebook, and some social media PR goes a long way. More visibility tends to lead to more links back to your blog.
Q11: What’s the biggest takeaway from today’s chat?
- The subdomain/subdirectory battle lives on.
- Fundamental SEO for blogs is very similar to that of your standard web page, the right keywords in the right places.
- Blog promotion is a great way to get links pointing back to your site.
If this recap wasn’t quite enough and you’d like to learn more about Blog SEO, be sure to check out our free Blog SEO micro-webinar Thursday, May 27th, at 2pm.
Also, be sure to join us next Tuesday (6/1/2010) at 2pm ET for #seo411: SEO Tactics for PDFs. See the updated full #seo411 Twitter chat schedule.