<< by on March 22nd, 2010
Over the past few weeks, I’ve started attending a weekly Twitter chat hosted by @ion_interactive on the subject of conversion rate optimization (or CRO, the science of designing website pages and landing pages to maximize conversion rate). Each week at the same time, people who are interested in the topic start following the Twitter hashtag #CROchat. They append all their comments with the same tag so that others can read them as part of the larger conversation.
In essence, a Twitter chat functions much like the live chat room from days of yore- and the “conversations” that occur in a Twitter chat are recorded so that you can reference them on Twitter forever.
What have I gotten from these weekly Twitter chats? Quite a lot!
- Gotten insight from experts on a subject that is inter-related with what we do at Search Mojo
- Shared relevant testing we have done at Search Mojo – and gotten reactions and feedback
- Expanded my network – I now regularly follow and talk with a number of the experts I met in Twitter chats.
But beyond the obvious value of engagement and networking, the Twitter chat as a channel also has the potential to provide indirect SEO benefits to its participants. We’ve all heard of the upcoming changes to the Google ranking formula that will probably emphasize a number of social media factors under the new Caffeine algorithm. So obviously, it’s important to be active in social media at any level.
But specifically participating in (or hosting) a Twitter chat can go a step further. It doesn’t just help get your more followers – it can help you get more followers who share an interest in a given niche topic. Having a “targeted” network of followers can help you promote your ideas when you come out with valuable content. Targeted followers may even be motivated to link to your content.
Furthermore, the exchange of ideas during a Twitter chat with other experts can also inspire new testing and research on your end. This in turn may eventually bring about a new case study, article, or blog post (all valuable content in its own right).
In the end, factors like inbound links and content and your number of Twitter followers are simply by-products and indicators of how active and engaged you are in your own area of expertise. And there is no doubt that expanding your network and exchanging ideas with colleagues in your field will foster your own expertise. The opportunity to foster such niche communities is reason enough to consider getting involved in a Twitter chat.
In fact, Search Mojo has decided to start a Twitter chat series of its own. If you are an in-house or agency SEO (or any kind of marketer interested in SEO), join us at @SearchMojo by following the hashtag #SEO411 every Tuesday at 2pm EST. See all the #SEO411 Twitter chat details here!