<< by on March 19th, 2010
So. Yahoo recently announced the launch of their Yahoo Search Marketing Desktop… So exciting!! Or so you’d think. If you saw my last post about it, you probably got the vibe I was pretty excited about the news. Well, not too long after its introduction, my excitement quickly faded.
Like a lot of things, the desktop tool seemed like a great concept. Anything that promises to save you time sounds good to me. But once you start using it, you’ll realize it’s one of those things you get your hopes up for and then are left really disappointed with the end result. I’ve gotten feedback from several people who agree with me on the fact that it is less than stellar.
First. Let’s look at the definition of time-saving…
(of methods, devices, etc.) reducing the time spent or required to do something. -Dictionary.com
In theory, here were some of the expected benefits of utilizing the Yahoo Search Marketing Desktop tool…
- Quick offline editing (time-saving)
- Great filtering options (also time-saving)
In actuality, this tool is not time-saving. I will admit that I do enjoy the filtering options, since there really aren’t any in the online interface, but unless you have a ton of editing to do, I’d still recommend just using the online interface. In the time it takes for my account to download, I could have already made the edits online. On the plus side, if you can’t find time to write your blog posts, or if you need to catch up on your Google Reader queue, you’ll have plenty of time to cross those off your to-do list while waiting for your account to download. I will say that I work with a very large account, and download-time may not be an issue for smaller accounts.
So to recap: I was excited. Now I am not. #fail
Anyone else a little disappointed with the Yahoo Search Marketing Desktop Tool? Let me know if you feel the same or if you have a different opinion… (@amandadchaney)