<< by on February 5th, 2010
If you live a lot of your life online, you probably noticed all of the conversation surrounding updates in the mobile search industry recently. I have taken the liberty to sum some of them up for you.
New mobile ad targeting options. Some of you may already be advertising via mobile search…If you are one of those early adopters, you will be happy to know that you may now target by specific mobile devices, or by mobile carriers. This will be beneficial for advertisers with a message tailored to a particular mobile phone type or carrier.
Clickable phone number in adWords Mobile Ads. A big trend with mobile search, is the fact that many users are trying to find a quick address or phone number. A new feature was recently made available that makes the phone numbers in mobile ads clickable. Searchers can find the phone number they are seeking quickly and easily, and can click to call directly from the ad. Another feature is that the phone numbers and ads are location based, so you’d be calling the nearest location.
Popular Images on Mobile Google Image Search. In an effort to make searching easier on mobile users, mobile search now offers popular images on the Google Mobile Images home page. This will allow searchers to quickly browse the most popular images. Clicking on the “Browse Popular Images” link, you will find categorized lists of image searches along with images. Category examples include Sports, Movies, and among others, Trends.
Launch of Nexus One. In early January, the Nexus One was introduced to join the slough of Android powered phones entering the market. Google Mobile apps come pre-installed, and from the Google Mobile Blog are said to be “speedier than ever before.” The phone boasts a voice-enabled keyboard, so you can quickly voice in your texts, emails, and searches with little effort.
Google AdWords Blog announces “Go Mobile” Series. To keep up with the increasingly demanding mobile industry, Google AdWords Blog has announced that they will now be “devoting a weekly post to mobile advertising.” With more and more advertisers moving their efforts to mobile, it will be nice to have a reliable, regular source to learn the newest features, insights, best practices, and ways to best optimize your mobile advertising campaigns.