<< by on November 16th, 2009
This past weekend I went shopping and after a purchase I noticed that “follow us on Twitter” and “friend us on Facebook” with the brand’s user names, was printed on the shopping bag. The brand presented an opportunity to connect once they already knew I was interested in their product.
With the holiday shopping season upon us, this is an opportunity for retail stores to continue the engagement between the brand and the customer, even after the shopper leaves the store – using social media. While this approach is extremely useful for retail, the same type of tactic can be altered and implemented by other businesses.
If you plan on sending e-newsletters, marketing e-mails or giving your customers receipts this holiday season, use that opportunity to share your social media user names with your customer base.
It can’t hurt, and if customers are interested in contacting your company online, it gives them a simple way to do so. One quick way for B2B companies to share their social contact information is to put it in your e-mail signature. You might be surprised that some people you already engage with may not know you’re on Twitter or Facebook. And the next time you print business cards, consider the addition of social contact information. Share your social information everywhere you can.
Those people already reading your blog, subscribing to your newsletter and e-mailing you are your existing community. Make it easy for them to share your content and connect with you on social networks. And while you’re spreading holiday cheer this season by sending cards or corporate gifts, share your social networking info. Include your Fan Page name, Twitter ID or LinkedIn information with wishes to keep in touch throughout the New Year.