<< by on September 9th, 2009
It’s true! Inside AdWords, the official blog for Google AdWords, announced yesterday that the “Opportunities Tab” Beta Test is expanding to include more U.S. advertisers as well as U.K. and Australian advertisers. In just a few day it’s been said that the Opportunities Tab Beta Test will be “fully available to all English-language accounts”.
What is the Opportunities Tab?
The Opportunities Tab is Google AdWords way of giving you “free” account optimization advice. Using the tab you’ll be able to:
“get a quick overview of Google’s customized keyword and budget ideas for your campaigns and ad groups. You can also compare the impact of different ideas before making changes. So, if you’re looking to increase your keyword coverage for a specific product, or have your ads appear more often for your existing keywords, the Opportunities tab is a great place to start.”
Where will the Opportunities Tab Appear?
The Opportunities Tab will be located at the top of your Google account among your usual tabs; for example, “Home”, “Campaigns”, “Reporting”, etc.
When you’re account is selected to participate in the Opportunities Tab Beta you’ll no long see the “Tools” tab. Instead to access the AdWords Tools, click on the Opportunities Tab and look to the lower left hand side of your screen. Ta-Da!
What is the Future of the Opportunities Tab?
According to Inside AdWords:
“Ultimately we want the Opportunities [Tab] of your account to evolve into a single destination you can visit whenever you want to get new ideas for increasing your ad coverage on relevant search terms, capturing additional clicks in your most profitable campaigns, or simply improving your overall ROI.”
Personal Advice about the Opportunities Tab?
Although the Opportunities Tab will be a great way to get new ideas on how to optimize your account, each piece of “free” advice should be taken with a grain of salt. Remember Google is a business and businesses must make money in order to survive so make sure that each recommendation is right for you by testing, testing, testing. Not convinced that you should be wary? Take a look at some of our previous posts on Google tools: