<< by on August 12th, 2009
If you’ve ever spent any time on YouTube, chances are you’ve probably noticed that there are YouTube channels devoted to particular corporations or organizations. For example, the current administration in Washingon is trying to reach a new group of constituents via the official YouTube White House channel. Hollywood Records promotes new artists on its YouTube channel with full-length music videos.
In fact, the advertising agency BooneOakley actually decided to forgo a traditional website altogether and made its YouTube channel its own functional homepage. (As a side note, you’ll get a kick out of BooneOakley’s intro video).
If you have corporate video assets available for promotion, establishing a corporate YouTube channel may be a good idea. And over the past cople years, YouTube has introduced more features that help customize videos to drive more traffic back to your site…
YouTube hosts an AdWords-like bidding system that allows video owners to have their videos shown in YoUTube search results. They are clearly identified as “sponsored” in the sidebar of search results. The latest development is the ability for sponsored videos to appear in the “related video” section of each video page.
According to Barry Schwartz at Search Engine Land, clicks on promoted videos on YouTube are up by 300% over the last six months, and click-through rates continue to increase.
Earlier this summer, YouTube launched the In-Video Ads, or Call-to-Action Overlay. This feature allows you to place a semi-transparent ad at the bottom of your video linking to an outside URL. In order to take advantage of this feature, you must be enrolled in the Promoted Videos program.
To enroll in the Promoted Videos program for any of these features, start at the YouTube ads page.