<< by on March 12th, 2009
If you follow me on Twitter (@jstatad) you probably already know that our fearless leader, Janet Driscoll Miller spoke at Pubcon Austin today in the Landing Page Optimization for Conversion Session. I would have loved to have been there in person to see it, but someone had to stay home and mind the store…
But today with Twitter and a Twitter Ap called Twitterfall I was able to attend Pubcon South Virtually. Twitterfall is essentially the same thing you would see using a Twitter Search, without having to refresh the page to see every subsequent comment. It also allows you to sign in with your Twitter account and reply and retweet any comments.
The SEM industry is disproportionately active with Twitter, to the point where I was able to see Tweets from about 40 different people making comments about what was said in each session. Almost every important point of each presentation was tweeted and I also saw lots of differing opinions and perspectives from the audience who were tweeting about the sessions and speeches. Honestly, the different perspectives were just as valuable as the presentations even if some of the comments were kind of snarky.
Comments were coming fast and furious and honestly I couldn’t keep up with all of them and get any work done. But I can honestly say I got the gist of everything that was being presented and could even keep up with the inside jokes of each session, and what was going on in the room. (Someone even tried to Tweet the Pubcon staff to fix a speakers microphone).
Many people think that going to conferences is invaluable for personal networking, and I agree. But with Twitterfall I was able to see who was commenting, check out their Twitter profiles and comments and correspond with them and follow them. That’s long term networking that can be developed over time, as opposed to those piles of business cards you get at conferences that sit and collect dust in a long forgotten box.
So if you have got the time to monitor it, it is possible to really get all the details of each session. It’s almost like attendees are taking notes for you. Save your money on Conference Fees, Airfare and Hotel expenses and park yourself in front of the screen!