An often overlooked approach or initial step to creating a website or a simple landing page is the process of wireframing or “concept designing”. Without a thorough examination of what is weighed by the client for wants AND needs–in terms of the design phase, can cost you and your client considerable time and ultimately money.

Creating a site or a landing page in the design may “lengthen” the overall process, but it will also afford you and your client the opportunity to explore the necessary entities required for a simple online presence. Whether the placement of a logo, utilization of the overall brand to include font, colors, images, icons are the solid core necessities. But the ability to provide various concept designs that provide different methodologies for forms for example has proven to be an often overlooked approach and for all intents and purposes a required approach in the process. What does the form entail as far as form fields … How long is the form? Does it exceed the “fold” of your screen view? Is the “submit button” large enough or perhaps attractive enough by both color use and/or language used. Providing various landing page or site concept designs, allows you and the client to look into whether “submit” is an acceptable performer for enticing the viewing masses–versus that of perhaps “I Am Interested” for instance.

Whether exploring form requirements and placement, or utilizing various techniques for images and headlines, being able to exercise the process of designing various concept designs for a simple landing page or a website, gives you and the client a great deal of freedom and more importantly an excuse to communicate — not that that is important or anything!

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