<< by on January 13th, 2009
Being brand new to the search marketing world, naturally one of the first tasks I was given was to start preparing for the Google Advertising Professional Exam. Every Account Manager at Search Mojo must pass the exam, and become a Google AdWords Certified Professional. I was given a basic run-down of how it works when I first arrived, but I really had no idea how complex the system was. There were so many rules and processes that I didn’t think I’d be able to learn everything in time.
Learning AdWords takes time and patience. My first step was to delve right in and get to know it. I explored the different offerings to get a feel for how everything was laid out. The next step was to go straight to the Learning Center. Google provides newcomers with lessons, study guides, and quizzes to help prepare for the exam. The amount of content is rather exhausting, but with a little effort and by pacing yourself, it can easily be done.
I would recommend mixing up study strategies; otherwise, you will become bored and lose interest in the material. The Learning Center provides multimedia lessons as well as text lessons. You may be a learn-by-reading type, or you may be a talk-to-me-and-I’ll-listen type. Either way, you’re covered. I started out by reading through the lessons quickly, just to familiarize myself with the material and get a feel for the layout of the study guides. There are a lot of them, so set goals of when to read what. Take notes on topics that really challenge you, and go back over them until you have a better grasp.
The next step I chose to take was to then watch the slideshows that the multimedia lessons provide. There are several different voices the presentations use, which are sometimes even pretty entertaining; this allows for variance and is more engaging. Here again, write down which topics you are still having trouble with and either watch the lesson again or pinpoint the exact issue within the text lesson and read up on it. It may benefit you to watch a lesson then go explore AdWords to get a better grasp on what you just learned. You will have a better understanding of the topic and you will be able to think through the process when asked rather than simply spit out information. This also helps when you actually have to start using AdWords, not just for the test.
One of the most important things to know is how to navigate through the study lessons. You are allowed to use them during the test, but don’t let that mislead you into thinking it will be easy! The questions are designed to be challenging and since it is timed, you will definitely not have time to look up every answer. Knowing where categories of information are located within the Learning Center will give you a huge advantage for the exam.
When taking the test, have a window with the Learning Center open and maybe even a window with AdWords itself open so you can have a look around if you need reminders of where things are located. A good strategy is to first go through the exam completing questions you are sure of, marking questions you want to answer later as you go. Then go back through and take your time with the questions you aren’t sure of.
Test-taking is different for everyone, so this method may not work for you, but it’s definitely a great place to start. Just the sheer volume of content could be intimidating; just know that with a little fortitude and perseverance, you can do it.