<< by on July 8th, 2008
I saw the rumors this morning on Sphinn, and didn’t believe it. But now it’s official. The Google Adwords Keyword Tool now provides Approximate Average Search Volume per month, the previous months search volume, and I believe the column labeled “Highest Search Volume Occurred In.” is new also.
We have really struggled with keyword tools since the death of the Overture Keyword Tool. We tested several tools after the Overture tool stopped providing current data, and ultimately went with Trellian Keyword Discovery. Trellian appeared to be the best tool available, but I honestly believe its data is heavily skewed to an international audience, and its sample of data was too small to really make wise keyword decisions with.
Adwords is Google’s paid advertising platform, but we will be using this new tool for natural search engine optimization. It will be the best keyword data we have ever had, and it will allow us to choose the best high volume and targeted keywords for our SEO projects. Google is obviously the most used search engine and a top ten ranking on Google is what we base our proprietary visibility score card on.
Google recently applied a numerical scale or volume index to Google Trends, which was nice. But the new keyword tool clearly blows Google Trends away in what it means to the search engine marketing industry. The kicker to all of this news is that its FREE. Google easily could have resold this for a lot of money. It’s automatically better data than really all of the reasonably price keyword tools, and honestly may be the death blow to those other keyword tools.
One word of caution. If you are looking for true search volume on a keyword, make sure to select the Exact Match version of the keyword and not the broad or phrase match keyword.