<< by on November 13th, 2007
Normally I reserve my posts on Search Marketing Sage for specific search marketing topics, but I just have to rant about job seekers today.
Search Mojo is hiring for a Junior Account Manager. It’s a great entry-level opportunity for someone to really learn about search and grow and evolve in our company. I started our candidate search by posting a simple job advertisement in our local town paper online:
Search Mojo, a search engine optimization (SEO) and pay per click advertising (PPC) headquartered in Charlottesville, is seeking a Junior Account Manager for our staff. Will be responsible for assisting Account Managers in daily account management tactics, including but not limited to: client reporting, ad bid management, campaign set up, etc.
Candidates should have a marketing or related degree and 0-3 years experience. This is an entry-level position and we will train the right candidates. Search Mojo offers 100% fully-paid health insurance, a 401(k) plan, and other great benefits.
Interested candidates should send their resume and cover letter to firstname.lastname@example.org. To learn more about Search Mojo, visit our website at http://www.search-mojo.com.
Seems pretty straightforward, right? I guess not. More and more I’ve been receiving emails with only a resume attached. No cover letter. Notice that the ad specifically asks for a cover letter and resume. When I don’t receive a cover letter with a resume, that’s like saying, hey — I don’t pay attention to detail. FYI, I automatically DELETE those emails without looking at the resume. If you can’t take the time to read a short ad and give me what I’ve asked for in the ad to make a judgement about you, then you send a clear message a) about how much you really want the job and b) that you’ll likely be detail-oriented with clients either.
I just finished a great book (Basic Black) by Cathie Black, the publisher of Hearst Publications. Cathie and I share this cover letter frustration. As Cathie puts it, a cover letter is your opportunity to describe why you are uniquely qualified for the position — why you want the position. It gives you the opportunity to say things that may not be reflected in your resume, or to highlight special points in your resume. Additionally, not one resume I’ve received has been “tailored” to specific skills that I’ve mentioned in the job description. LAME!!!
So all of you job applicants to Search Mojo — hopefully you’re doing your homework and reading this blog before you apply. And if you are, write a cover letter, or don’t bother wasting my time.