<< by on October 9th, 2007
So, for those who still consider Page Rank to be important, getting “in the green” is just one of the many things you shoot for. As another poster on Sphinn mentioned, some sites refuse to link to you if you’re Page Rank is below a certain number.
So who are they to say the site isn’t worthy enough to link to? Isn’t that another form bigotry? Page Rank bigotry? Can’t we all just get along? I would think that you could work something out. I guess that’s why it’s beneficial to form relationships with many site owners.
Btw, Kermie is only pictured because of that whole “green” thing. You know… he’s green and the PR meter up top is green… *sigh* anyway..
Jennifer Laycock goes over how to begin building a link relationship with another site. Even though she wrote her post last year, it’s relevant and something that people who want to change up their link building campaigns should use.
1.) Personalize your link request, minimize the robotic feel of an automated system. We all consider automated emails to be somewhat insulting. If you want something from me, then put the effort into an email and I’ll consider your link, capiche? It’ll also show that you care what I think and show some respect for all my hard work on my site.
2.) Explain what your site has to offer another site. Is the content on your site relevant to another? Granted, there are some sites where there is mixed relevancy so that’s a bonus as long as it’s not uber spammy.
3.) In my opinion, trust plays a big role. Why should someone trust you with their link? Or the other way around? A site you’re forming a relationship with shouldn’t be showing your link next to questionable content, unless you’re fully aware. People have their reputations to think of. Yours and theirs. So make sure you’re not getting involved in any abusive relationships.
4.) Jennifer mentions ‘Permission Marketing’:
Once you wrap your head around the idea of a link as a personal recommendation, it starts to become easier to see link building as a form of relationship building. You need to build a relationship with a site owner the same way that you would network with another small business owner for mutual benefit. You must be able to offer something of service in exchange for something offered by the other business owner. In the case of links, you’re offering a trade on traffic and a trade of your own personal endorsements.
Jennifer says it’s important to be personal, relevant and offer something in return to the site you wish to begin a link relationship with.
Get creative, but since we’re all so inundated with spam these days, be careful so as not to scare someone off by over doing it. Make sure you get to know their site to let them know you have clue as to what they’re about and suggest how your relationship can benefit everybody in the link relationship.