<< by on June 19th, 2007
Link building Guru Eric Ward has a great post on Search Engine Land titled: A Portrait of the Perfect Link Builder. After reading it I decided to see how our link builder Catherine Potts measures up to Eric’s standards.
Eric says 1. Professionally, they have worked in business, may have also worked in an academic setting, are extremely detail oriented. They can spend long hours focused on a task with little supervision and outside input. Catherine definitely fits that bill and puts the hours in to get our projects done. Whether she ever gets out of her pajama’s to do that I don’t know…
Intellectual curiosity: Yes. Got it in spades.
Fascination with the online world: She’s always online finding the weird and wonderful. And to her credit has never been busted by Dateline NBC for anything.
Sense of humor: Please — this is Potts… If she worked in our office we’d never get anything done because of all the laughing.
Eagerness to question authority: Just ask anyone on the Planning Board in Denver.
A bit of Obsessive Compulsive Disorder: Well, she can be a bit of a germa-phobe at times and I think that’s close enough.
A dash of Attention Deficit Disorder: Without going into detail. Yes, a dash.
And lastly Passion: Link building in mind-numbing, soul-crushing, time-consuming work. Catherine has built thousands of links for our clients and has made them very successful as a result. This work can make you want to lie down in front of a rolling steam roller. She does the work and keeps coming back for more. Most of our clients have no idea how much work it takes to get them to the top of search engine rankings. Those that do know how much work it is immediately realize that they do not have the internal resources in their company to make it happen for themselves.
You have to have passion to persevere as a link builder. That’s why Catherine Potts is The “Linkanator”.