<< by on May 11th, 2007
I just filled out my survey for the SES NYC conference that I went to last month. I actually filled out one of the paper ones while I was there, but the staff vanished out of there so fast after the last session, that I couldn’t even find a drop box to put it in. How appropriate for a conference having to do with the internet. Anyways, it was my first SES and I thought it was pretty useful and worthwhile. Although I’ve been working in internet marketing for all of my adult life, I’ve only been specifically focused on SEM for less than a year, so there was still a decent bit of knowledge for me to absorb.
When I got to the part of the survey where I had to review the keynote speaker presentation, which was a discussion between Danny Sullivan and Steve Berkowitz from Windows Live, it made me think back to a month ago when the presentation was interrupted by a woman named Ms. Dewey. Now, I certainly am no search guru just yet, but I was in a room full of them and most of the people around me were just as confused as to who this Ms. Dewey woman was. It slipped in to the deep recess of my mind until today and so I Googled the word Dewey to see what I could find.
Now for all of you who know who Ms. Dewey is and are wondering why I don’t – in my defense, Ms. Dewey was launched last year just before I started my career in search, but previously I had been involved in e-commerce for years, so how did I not know that this engine existed? For those of you that don’t know who Ms. Dewey is, I’ll fill you in. It turns out Ms. Dewey is a jacked up search engine where you get a pretty lady to guide you through the search process. It’s basically the antithesis of Google. Where Google is stripped down and very basic, Ms. Dewey has all this flash and sound, etc. When you type in your query Ms. Dewey does different actions and makes different responses. I guess it might be fun if you have never used a search engine and don’t mind waiting three times as long for your results.
Honestly, it makes me wonder why Microsoft even tries to keep up in this game. Steve was up there talking about how the creative people at Microsoft are so amazing and how they have so much talent and this is their newest product? A gimmick? At least they don’t seem to be spending too much money on marketing it. It seems to be all viral and maybe having her at this big event was some kind of inside joke of how bad a search engine it really is. It’s basically just MSN with extra stuff around it.
So this is definitely old news, but if this engine had already been around for over 6 months why were myself and many other people in this field completely unaware of her existence? If Microsoft is really going to try and gain market share in this space, they are going to have to do something more than give us a pretty girl to look at while we wait for our search results.