Let’s admit it. Or do we have to? SEO is very competitive. Getting the links built that you need to optimize your results is very time consuming. Nobody really knows how many companies there are building links out there, but you can count it’s millions. For this entry, we are concentrating on link building portion of SEO. For a little added background, try searching on ‘SEO’and ‘Search Engine Optimization’ Google. ‘SEO’ yields about 114,000,000 results. ‘Search Engine Optimization’ yields about 24,000,000 results, depending on the data center you just happen to get for your search.

Who is at the end of those huge numbers? Tough to tell, Google really only shows just under 1,000 pages in their actual results (e.g. Results 921 – 929 of about 114,000,000 for SEO). We know, generally, who is on top. But who is the one hundred and fourteen millionth result? Hopefully not you, because you decided to have other searchable terms mixed into the content of your website, so link building will go much easier and actually make it possible to get into the coveted top ten.

It’s safe to say that instead of trying to build your links to gain results for the more competitive search terms, try using the less competitive terms first to gain some visibility for your site. This is, of course, if you happen to be trying to build link for a competitive area. If you have a site that addresses a subject that isn’t spammy and as competitive, it could be fairly easy to get ranked into the top ten with a mixture of specific and more broad search terms. Typically, the more specific the search term, the closer someone is purchasing a product (maybe your product!). An example of a broad term vs. a more specific term would be “shoes” vs. “asics gel 2010 running shoes”. The more specific the term, typically, the less competitive. So it’s just a matter of settling down in a comfy chair to add the appropriate content to directories.

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