<< by on February 13th, 2007
Effective SEO campaigns can generate an incredible amount of traffic and exposure for your website with just the right amount of MOJO. A fine line has been drawn in the sand when it comes to SEO for websites. Website owners, regardless of the type of business, must understand their viewer’s natural tendencies and consider how their site can dictate or mold the viewers’ attitude during their visit.
The tools for an effective campaign aren’t your typical objects used to design a website, but rather identifying a desired state of mind for those who visit your site. That state of mind depends solely on the goals of the company. Are you interested in selling more, expanding mindshare, or simply testing the waters with your message? You sometimes have a matter of seconds to reach out and touch someone – doing this effectively – is your MOJO.
What defines a site? Like a good book, content is what makes the top of the best seller’s list. Content is a tricky game that can make or break your SEO campaign. Is your content relevant? Is your site or landing page full of superfluous information that instantly overwhelms the viewer? We are a society dominated by the use of imagery and visual distraction. Does your site incorporate appropriate elements that help your viewer achieve your desired “state of mind”?
Simple and clean code can determine whether you keep or lose your visitors within those crucial first few seconds of the visit. Extraneous and cluttered code can hinder performance of the site you’re campaigning.
Less is more. Without a doubt, the overall look of the site will determine viewership. Some believe that every possible trend and buzz-word must be plastered into that first page to get the message across. NOT SO FAST! A clean site, with appealing presentation and relevant, concise content is just the beginning. The proper location and usage of images and colors can be the frosting on the cake. Is it possible to utilize this “less is more” approach with your current brand? Some may say “out of the question,” others recognize that “trimming the fat” immediately helps viewers achieve the company’s desired state of mind.
Understand that eye progression for web visitors travels by northwest to southwest–but there are exceptions. What can you do to effectively grab that visitor? Are you interested in mirroring your current site in a landing page for branding purposes? Are you interested in deviating to test the norm–or even create “shock value”? While there are relative standards for an SEO campaign, sometimes the introduction of a new state of mind will identify previously untapped audiences–will you?
Maintaining your brand and identity is absolutely the most important factor in an effective SEO campaign. You can spend tens and thousands of dollars on a campaign, but what will it matter in the end if visitors cannot relate, understand and recognize brand–recognize you? An SEO campaign goes beyond the screen of your computer … it extends to word of mouth.