Open Graph Tagging: Does It Really Work?
<< by Sarah Wyland on June 17th, 2013
Several of our clients have great, flashy websites. All the bells and whistles are there, from navigation to music playing upon landing on the home page. They are also loaded with video content that users love. And as you may have guessed, they’re built in JavaScript, making indexing tricky.
Enter open graph tagging.
We recommend open graph tagging to clients in order to get their great video content not only indexed properly, but also ranking higher in search results. Additionally, these tags aid with the appearance of a video thumbnail next to search results. According to Econsultancy, sites can more than double their Google traffic when a video thumbnail appears in search rankings.
But does open graph tagging actually work?
As with any (relatively) new process, there have been discussions among search marketers on whether or not open graph tagging lives up to its billing, leading to the question: Is it worth my time? In my opinion, YES.
I’m engaged! Woot woot, (yes, I just did an “I’m engaged happy dance”) and now all I want to do is read wedding blogs and look at Facebook posts about wedding invitations. If you are in the wedding industry, this is WEDDING SEASON and you probably do not have the energy to stay up until 3AM writing a blog post to market yourself to the newly engaged. I’m here to share some suggestions about content creation that can work for you, as well as just about anyone in a business that has a busy season that may prevent them from staying on top of social media marketing. A great way to prepare for a busy season is to get ahead by creating evergreen content (content that is non-seasonal and will be relevant no matter what time of year it is) to keep your online presence fresh and SEO-friendly. This does require planning, but will pay off in the end. 
In my last blog post 
This week has been conference madness, with Search Mojo staff at both SMX Advanced in Seattle (check out our 
SMX Advanced
