Search Marketing Sage

Link building is still extremely important, but has morphed into an entirely different animal. It is a fundamental building block to SEO, but what else can you do or do differently to be more effective?

Dave McAnally of Resolution Media leads the session stating that page authority and link volume don’t predict rank or take into effect personalized search or social media sharing. Google search results will never be the same – there is no canonical search result.

Identify the audience you are targeting and identify what websites hold affinity to our audience to start your link building effort. If your users or the people who you want to use your site are reading other blogs or publications, get your brand mentioned and linked in those places. Use AdPlanner to research where these sites are located.

Ugh, Google. Don’t give us something and then take it away. The dreaded [not provided] keywords are plaguing marketers these days as SEO’s are losing valuable keyword traffic and insight into how users are getting to their sites. (For google.ca, however, that valuable data is still provided!)

How are we supposed to know what keywords are working well? Is our work effective? How do we explain our value to our clients? Increase of non-branded organic traffic month-over-month shows SEO value, but now we have to work on other methods for extracting that keyword data.

Now it’s time for the Big Google Kitchen Sink Panel to learn how to better survive Google Algorithm changes. …And we’re back to debating that SEO is not dead, yet. As Google seems to be constantly changing and adjusting the algorithm, it gives us search marketers something to focus on and work to understand. Now that results are more personalized and localized, we need to think more about the user and how to better serve the customer.