<< by Sarah Wyland on June 17th, 2013
Enter open graph tagging.
We recommend open graph tagging to clients in order to get their great video content not only indexed properly, but also ranking higher in search results. Additionally, these tags aid with the appearance of a video thumbnail next to search results. According to Econsultancy, sites can more than double their Google traffic when a video thumbnail appears in search rankings.
But does open graph tagging actually work?
As with any (relatively) new process, there have been discussions among search marketers on whether or not open graph tagging lives up to its billing, leading to the question: Is it worth my time? In my opinion, YES.