Advice & News
Search Marketing Sage offers Sage Advice and News on Search Engine Optimization (SEO) and Pay-Per-Click Advertising
At Search Mojo, we recently made a video about the Search Mojo Corporate Culture. When our Marketing Director, Cady, was uploading the video, it got me thinking about where videos should be uploaded, along with strategies for excellent keyword tagging. Having strong keywords is important because you want to show up with related videos, on several different search queries, and in universal search.
Search Mojo is hosting a free webinar, The Secrets to Getting Positive ROI from Facebook, next Thursday at 2 p.m. ET.
Janet Driscoll Miller, CEO and President, of the Facebook advertising management and search engine marketing firm Search Mojo and Maya Grinberg, Social Media Manager of Wildfire Interactive, will headline a free webinar reviewing why you should advertise on Facebook and how to see positive ROI from these efforts. The Secrets to Getting Positive ROI from Facebook webinar will be held on Thursday, February 2nd, at 2:00 p.m. ET. Register here.
January 10, 2012 will go down in history as the day that Google “Jumped the Shark”. In introducing it’s new “Search Plus Your World” search results it ignored the very thing that made them the world’s best search engine – RELEVANCE. Personalized results are now integrated into the new “Search Plus My World” results into Google Search Results as the default results.
Personalization based on a searchers previous search behavior generally improves search relevance and improves search results. But, personalization based on my Google Plus Connections is for the most part ridiculous and irrelevant.
So the new year crept up on you pretty quickly and now you’re looking for new marketing tactics to help increase your bottom line in 2012. There may be many different options on your plate to choose from, but make 2012 the year where you crave definitive results from your marketing plan. Here are 3 reason why you should keep pay per click advertising top of mind.
If you just happened to be on the internet yesterday, you may have noticed many websites you visited were protesting the controversial bills SOPA and PIPA by “blacking-out” their logos or going dark completely for the day. What is this all about? And in this volatile internet marketing world we’re in, what are the implications for search engine marketing?
