February 5th, 2010 by Amanda ChaneycloseAuthor: Amanda Chaney
Name: Amanda Chaney
Email: achaney@search-mojo.com
Website: http://blog.search-mojo.com
AIM: amandadchaney
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Twitter: amandadchaney
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If you live a lot of your life online, you probably noticed all of the conversation surrounding updates in the mobile search industry recently. I have taken the liberty to sum some of them up for you.
New mobile ad targeting options. Some of you may already be advertising via mobile search… If you are one of those early adopters, you will be happy to know that you may now target by specific mobile devices, or by mobile carriers. This will be beneficial for advertisers with a message tailored to a particular mobile phone type or carrier.
Clickable phone number in adWords Mobile Ads. A big trend with mobile search, is the fact that many users are trying to find a quick address or phone number. A new feature was recently made available that makes the phone numbers in mobile ads clickable. Searchers can find the phone number they are seeking quickly and easily, and can click to call directly from the ad. Another feature is that the phone numbers and ads are location based, so you’d be calling the nearest location.
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Popularity: 4%
Tags: google mobile, google mobile search, Mobile Search
Posted in Google AdWords, Mobile Search »
February 5th, 2010 by Renee RevettacloseAuthor: Renee Revetta
Name: Renee Revetta
Email: rrevetta@search-mojo.com
Website: http://blog.search-mojo.com
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Twitter: reneerevetta
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The rundown of this week’s social media events…
The new press release: Twitter Haiku
OK I’m sure you’ve all heard about it by now, but this week, Sun Microsystem’s Chief Executive, Jonathan Schwartz, quit by tweeting a haiku.
1. It’s liberation for all other Fortune 200 bosses to just up and resign in 140 characters.
2. It’s a revolutionary use of haiku (bet his middle school English teachers are proud).
New Facebook Ad Layout
Be on the lookout for overall Facebook UI updates, and among those, Facebook is also changing the layout and design of ads. Advertisements will increase from a maximum of 3 ads to 5 ads per page and their current vertical format will switch to a horizontal one. The increase to 5 ads per page leaves advertisers wondering about positioning information.
Google’s self-serve advertisement system for example, provides information about the average position that your ad is being displayed. Facebook in contrast provides less information about ad positioning.
IMHO Facebook should emulate Google and provide advertisers with more information. With 400 million users, more advanced ad feedback would make advertisers very happy. If you’re an advertiser, check out your ad data to see if this affects your campaigns once it rolls out.
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Popularity: 4%
Tags: facebook, foursquare, Hovercards, twitter, YouTube
Posted in Social Media »
February 4th, 2010 by Janet Driscoll MillercloseAuthor: Janet Driscoll Miller
Name: Janet Driscoll Miller
Email: jmiller@search-mojo.com
Website: http://www.search-mojo.com
AIM: JanetDrisc
Yahoo IM: janetldriscoll
Twitter: http://www.twitter.com/janetdmiller
About: Janet Driscoll Miller is a leading search engine marketing expert, with over ten years of search marketing experience. In 2005, she founded Search Mojo, a search engine marketing firm based in Virginia.
In addition to her role as President of Search Mojo, Janet is mom to toddler Emma and a golden furry child, Daisy the golden retriever.See Authors Posts (108)
Last week, I had the privilege of guest lecturing at my alma mater, James Madison University, for professor Rusty Greene’s class in the School of Media Arts and Design. Professor Greene had asked me to share my advice, as an entrepreneur, for creating and managing your business.
After I completed the presentation deck, I realized that these tips might also be helpful for those in the SEM/SEO community who have a small business or are considering starting one. So, without further ado, (from the home office in Charlottesville, Virginia) here are my top ten rules for creating and managing your business:
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Popularity: 6%
Tags: Business, small business
Posted in SEM Business »
February 4th, 2010 by Paige PaynecloseAuthor: Paige Payne
Name: Paige Payne
Email: ppayne@search-mojo.com
Website: http://blog.search-mojo.com
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When on the topic of Google’s suggested search feature, typically a majority of the conversation focuses on the shock and [insert adjective that has nothing to do with anything useful/intelligent] effect suggested search results can have. Some examples you are probably already familiar with, or that you may want to check out are those such as Mashable’s Top 10 Funniest Google Suggests Results or perhaps Funny Google Suggest results: Who searches Google for this stuff? | Xatal.
Often, suggested search results (like the ones below that I found on Xatal’s blog) leave us with a similar thought:
Maybe we, the end users, do all too often fall victims to the coined phrase:
Whatever the case may be, believe it or not the Google Suggest feature can actually provide some great insights for PPC.
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Popularity: 5%
Tags: Google AdWords, ppc, suggested search
Posted in Google AdWords, Keywords, Pay Per Click Advertising, Social Media, Uncategorized, Yahoo SEO »
January 29th, 2010 by Renee RevettacloseAuthor: Renee Revetta
Name: Renee Revetta
Email: rrevetta@search-mojo.com
Website: http://blog.search-mojo.com
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Twitter: reneerevetta
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Read on for a review of this week’s hilarious and surprising events in social media.
Google goes social
You’ll want to pay attention to this. Google announced new social search features on Wednesday. One of the features is your social circle, compiling your contacts from across the web in one place. Surprise, surprise, Google knows everything about you. It knows your friends, and your friends’ friends, comprising your social circle.
Google suggests creating a Google Profile, and so did we a while back, but we’re reminding you again, that Google Profiles are a good idea. They’ll have a big impact on your connections and linkability within your circle. Also, be prepared to start seeing friends’ photos in your image search results. Stay tuned, as things will most likely evolve as the release of Caffeine hovers above us.
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Popularity: 9%
Tags: Facebook Conversions, Google Social Circles, iPad, Local trends
Posted in Social Media, Uncategorized »
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