<< by Blaine Anderson on May 17th, 2013
With Google AdWords for Video, you have the ability to use the videos from your YouTube channel as advertisements. Now, I know what you’re thinking: “We should make a viral video!” If that’s what your goals are, then I can’t help you. The concept of viral videos could be a whole blog post in itself, so my short response is this: you can’t make something go viral. (Michelle Doty actually touched on this in her recent blog post about how to make an effective social media campaign). Instead, I’m going to give you some first steps you can take to leverage the power of YouTube for the long-term success of your business, making it an integral part of your marketing plan.